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An early "Easy Edge" cardboard and fibreboard dining table by Frank O. Gehry (b. 1929)

£ 5,800

Reference
4490
Height
72 cm (28 1/4")
Width
205 cm (80 3/4")
Depth
91 cm (35 3/4")
The rectangular laminated cardboard top with fibreboard edges on two conforming upright supports.

Provenance: Bloomingdale's, New York.

USA, circa 1972

By laminating cardboard, Gehry discovered that it was a surprisingly strong and resilient material. However, potential retailers took some convincing. Bloomingdale's needed proof that these designs were usable and could withstand weight - to prove that they were, Gehry had a VW Beetle photograhed being supported by four of his Easy Edge Chairs. He also had a photo taken of an elephant standing on a cardboard table.

Bloomingdale's then needed proof that they were fire-retardant, concerned that they'd be a fire-hazard considering their material. Gehry did what they asked and had them fire-proofed at which point, they were happy to put them out for sale. Gehry suggested to Bloomingdale's that the advertising campaign for his designs should read "this is the only furniture in Bloomingdale's that's fire-proofed".

After two months at Bloomingdale's, Gehry quit and pulled the line from the store.
Height
72 cm (28 1/4")
Width
205 cm (80 3/4")
Depth
91 cm (35 3/4")